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Advertising Data Services is a REST API that enriches geo-coordinates with a smart location context to enable audience segmentation, campaign attribution, content personalization and analytics use cases.
For ease of consumption, you can access HERE Places and 2D Footprints via one API. We are planning to add more data sets for a richer context understanding.
Translate location signals into location context using precise building shapes and assess whether a person is inside a store or only in front of it.
Customize the smart location context to your specific use case: the number of POIs, the POI category, address and more.
Translate your location signals into smart location context to gain a deeper contextual understanding and strengthen your data science.
Query the Places layer of the API to see nearby Places and corresponding attributes within a given radius, ranked according to distance.
Query the Building layer of the API to better calculate if the mobile location signal comes from within a building, and which one exactly.
Gain control over the location context itself: the radius of the query, number of POIs, the POI category, region, address, and more.
Instead of providing ready-made audiences, our API gives access to smart location context, so you can further analyze your user data based on location behavior and habits of your customers.
HERE Places: Query the Places layer of the API to get the nearest points of interest (POIs) around your geo-coordinates.
HERE Building Footprint: Query the Buildings API layer to understand if your mobile location signals are inside of buildings and in which building exactly.